Remember Facebook advertising is as much of an art as it is a science.

When you are setting up your ad sets, there is a section where you can choose
any custom or lookalike audiences you’ve created, or create an audience from
scratch based on interests.

Interests would include fact and algorithm-based actions that users have taken on
Facebook.

For example, target people who read Surfing Magazine or Hurley surf &
swimwear, or the legendary surfer Kelly Slater if you are selling surfing
sunglasses.
Interests, sometimes called narrowers can be confusing but think of them as ways
of targeting people who are likely to be INTERESTED in your product based on
other things they’re interested in.
Chances are people will be interested in buying your surfing sunglasses if they
are interested in Surfing Magazine or Hurley or Kelly Slater.

An invaluable tool for finding related pages people are interested in which is vital

for targeting is a tool Facebook created called audience insights.

The audience insights tab tool is an invaluable key for finding great targeting options. This tool is available in the menu of your ad manager.

Once you’re in the audience insights tool, just select the country and any other
demographics you have for your audience.

Then put in interest - for example, 'sunglasses'.
The real trick is then to go to the pages tab, and make a list of all the pages that people with this interest follow.
It’s then worth testing each of these pages, in different ad sets, or bundling some
of them together if they are under 250k in size and are related to the topic.

This has led to some of our best-performing ads for new audiences.
But do you want to know how to target the right buyers to grow your MLM
business?

If you’re ready to grow your MLM business and brand with Facebooks ads, then
simply click on the link below to schedule your FREE Ad Scaling Session with Rico Nieves

During your session, you will also receive your FREE Facebook Ads Blueprint.

This is a one-page PDF custom-built for your business showing you the exact plan to follow to get results from Facebook ads for your MLM business

If I ask you, what you think is the most important thing when doing Facebook ads, what will your answer be?

Ad copy? Audiences? Creative?
Nope, none of these things.
The most important thing when doing Facebook Ads is without a doubt the
Facebook Pixel.

First of all, if you don't know what the Facebook pixel is, it's a piece of code that
you insert into the HTML of your MLM website or store and it interacts
with Facebook.
It tracks all the actions people take in your store (it tracks each ad, so you know
which ad brought what results).

But that's not the main reason we want our Facebook pixel installed on our
website, there's a much more powerful reason.

The Facebook pixel learns about the people that converted and stores their data. We can later on use that data to create ads (website conversion ads) that are
optimized for the certain action we decide on like a View Product, Purchase, Add
to cart, etc. depending on your objective.

In other words, Facebook learns what kind of people convert to your website and uses that data to show your ad to other people that are more likely to convert.

The reason is that people who convert to your offer (for example make a
purchase) have similar interests and behaviors, so using that data Facebook
shows your ads to other people that are similar to your past converters.
The more conversions you get, the more accurate and powerful your ads will be. Pretty cool right?
So if you don't have the pixel installed on your website, do it ASAP.
The more time you are advertising on Facebook without having the Facebook
pixel installed, the more data you are losing!

I can help you understand how to use the pixel best for your MLM brand during
your FREE Ad Scaling Session.

If you’re ready to grow your MLM business and brand with Facebook ads, then
simply click on the link below to schedule your FREE Ad Scaling Session with Rico Nieves.

During your session, you will also receive your FREE Facebook Ads Blueprint. This is a one-page PDF custom-built for your business showing you the exact

plan to follow to get results from Facebook ads for your business.

The final step of Facebook advertising is utilizing the magic of retargeting.
Up until this point you’ve built tens or even hundreds of ads (the more the better)
split testing on age, location, and interests, pausing poorly performing ads, and
scaling the spend of your ads performing well!
The next step is to build your retargeting campaigns and optimize your current
campaigns.

This is the most advanced and important aspect of Facebook marketing. Conversion Campaigns:
Conversion Campaigns show their power here - because as you collect more and
more pixel data, you start to amass more and more data points to retarget your
customer base with, and form lookalike audiences based on a ton of different
types of custom audience combinations.

For example video view percentage, people who like your Facebook fan page,
people who purchase your product or service, all website visitors and SO much
more!

Generally, conversion campaigns start more expensive per click than traffic
campaigns, but as your pixel information grows

Facebook’s algorithm gets better at matching more and more data points to find other people who are more and more
similar to people who HAVE taken action or caused a specific pixel action to fire
such as adding to a cart etc…

Just remember: retargeting efforts need to be specific and hyper-focused if you
want to drive conversions on your MLM funnel

If you’re ready to grow your MLM business and brand with Facebooks ads, then simply click on the link below to schedule your FREE Ad Scaling Session with Rico Nieves.

During your session, you will also receive your FREE Facebook Ads Blueprint.
This is a one-page PDF custom-built for your business showing you the exact
plan to follow to get results from Facebook ads for your MLM funnel or website.